Archive for April, 2014

History of the Media, Radio, and Television

When were the types of media created? When did advertising first show up? Who owns the media?

Development of the many types of media

Papers & Magazines ~ 1880

Pictures ~ 1910

Television ~ 1945

Cable Television ~ 1980’s

Satellite Television, Internet, Digital Communication ~ End of the 20th century

In 1920, radio was initially developed, mainly for sendingHistory of the Media – Old Radios messages from one place to another, firmly to be used by the military. David Sternoff, the -president of RCA had the notion to sell customers radio sets, or what were called radio receivers. Nevertheless, consumers needed a reason to purchase radios RCA was the first to set up radio stations around the state. Between 1920 and 1922, 400 radio stations were set up, beginning with KBKA in Pittsburgh. Universities, papers, police departments, resorts, and labor unions additionally set up stations.

By 1923, there were 600 radio stations across America, and $83 million worth of sets had been sold.

The biggest difference in radio before and after 1923 was that the first promotion wasn’t heard on the radio until 1923. RCA at the time was made up of four businesses:

AT&T

General Electric

United Fruit

Westinghouse

United Fruit was among the very first international corporations, and among the first to advertise on the radio. The AT&T department of RCA first thought about selling time on the air to businesses, which indicated the beginning of “cost broadcast.” WEAF was the first station to use in this manner, causing widespread indignation, and accusation of “polluting the airwaves.”

Due to the controversy, the custom of selling advertising time was called “trade name marketing.” Patrons linked their name using a program on the air, rather than marketing a particular product in a 30 second “commercial” as we are aware of it now.

Why did AT&T determine to experiment with billing businesses for air time?

AT&T wasn’t making any cash since four companies just made transmitters, not receivers from broadcasting in the time. Four companies just made money when the gear needed to air was purchased by new radio stations. Four companies didn’t make money from consumers purchasing radios.

AT&T also began the practice of paying performers for their time on the air, instead of only volunteers, which was normal practice for radio content up until that stage.

 Read More The Best Ways to Listen to Radio Online

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